60% of Linkedin users are between 25 and 34 years old, and with 810 million users, LinkedIn is a platform worth paying attention to. 40% of B2B marketers indicated LinkedIn as their most effective channel for driving high-quality leads. This post talks about how you can use Zoho to get the most from your LinkedIn Sales and Marketing efforts.

Every year, various publications and expert panels will test and rank software providers throughout the year. This is beneficial to those looking for a new system or to compare how the one they use measures up to the competition. You'll often see the same names; Salesforce, Hubspot, Pipedrive, but this year these well-known providers aren't at the top of the list; Zoho is.

As 2021 comes to an end, it's that time for 2022 CRM statistics and trends. CRMs are no longer just for sales or customer-facing teams; marketers can use CRMs to better understand the contacts they're communicating with, provide more personalized communication, and monitor how CTAs convert. Customer success teams can access a 360-degree view of the customer to provide a more tailored experience.

Zoho has spent this year improving the usability of their Campaigns platform. I've used Campaigns for years, but I will be the first to admit, it had its limitations. These updates address many of those. Any ABM (Account-Based Marketing) strategy has to be personalized. Personalization data (first name, company name, etc.) often come from the CRM, so a tightly integrated CRM and email marketing platform is vital for success.

Zoho Campaigns is busy updating features and making the use of this system more streamlined. The next round of updates from Zoho Campaigns include enhancements to Segments, Workflows, and Client Portals. Segments are not new, but they have been managed at the list level until now. With this update, you will be able to access all segments at the organization level.

Email marketing no longer consists of one type of email. You are likely sending various communications to your contacts, such as product updates, promotions, feature updates/changes, and newsletters. Topics Management with Zoho Campaigns gives your subscribers more control over the content they're interested in receiving and allows you to organize your contacts under these various topics to ensure you send the correct email to the right contact.

User adoption is one of the main challenges for CRM projects. The need to integrate your tools and processes to align with all departments has become a necessity and not just a nice to have. Canvas from Zoho CRM will make your CRM more user-friendly, aesthetically pleasing, and easy to use, all dramatically increasing the success of your CRM, in turn increasing sales.

Data is a word thrown around a lot and is an essential word in business. A CRM is a great solution to store this data, but your data must be prepped for accuracy before you can trust any analytics performed. You likely already know that Zoho CRM is the most customizable and affordable CRM on the market but, two platforms you're probably not as familiar with are Zoho DataPrep and Zoho Analytics.

Zoho has integrated Canva with Zoho Social! Bringing design inside Zoho Social, giving your team one less app they have to use. The Design with Canva button is now available for Zoho Social customers who have subscribed to the Professional plan and above. You also must have an existing Canva account to access this feature.

What is the difference between Zoho Campaigns and Zoho Marketing (Hub) Automation? Which one should I be using? Should I migrate everything from one to the other? These are great questions, and if you're confused on these platforms, you're not alone. Zoho has recently made some significant updates to SalesIQ, which we will discuss that along with these Campaigns and Marketing Hub questions.

COVID-19 is changing businesses sales, marketing, and service processes. For teams to be successful, they will need tools and processes that support a positive customer experience. A CRM will increase customer satisfaction and experience, but AI will add even more value to your strategies and help your company stand out from your competition.

The ability to consistently communicate with customers, build stronger relationships, and offer new and exciting products largely depends on data. Creating a Single Source of Truth (SSOT) strategy for customer data is the first step in good customer data management and making more intelligent business decisions.

Customer self-service is the act of providing the tools to your customers that enable them to find the support they need without the influence of a company representative. Many CRM systems come equipped with features to help with your customer self-service strategy. These workflows must be adaptable and straightforward for your customer to use.

A customer who has a good experience is more likely to become a loyal, long-term customer who positively promotes your business. A recent study found 64% of customers feel their experience with a brand is more important than price when deciding to make a purchase. Providing a good customer experience is guaranteed to increase customer satisfaction.

CRM (Customer Relationship Management system) has evolved over the last few years to something more than a sales tool and a contact management system. It is a single source of truth for your customer and company data. As we head into 2021 and things continue to change, here are some CRM statistics and trends to watch to ensure your business stays one step ahead.

One of the questions I get asked most often is, "What is the length of time to effectively implement a CRM?." I don't think there is an answer to this question since there are many variables to consider. Some of those variables to consider include; the customization needed, data to be migrated or imported, and the number of users to onboard and train.

The end of the year is a great time to re-evaluate your internal systems and processes. CRM has now become a necessity to operate and grow your business. There are many things to consider and questions you ask yourself while choosing the right system for you. There are hundreds of CRM systems on the market today, and they're all different. This article isn't about which specific vendor to choose but advice to help guide you in making your decision.

A methodology is an approach to doing something. This includes a defined set of rules, methods, test activities, deliverables, and processes which typically serves to solve a specific problem. Every company has a unique methodology. Regardless of how you're company is using a CRM, it's vital to customize it to meet your business' unique workflows and processes.

CRM implementation is a journey, not a one-off technology project. An implementation team will ensure long-term success. Not all members of your organization will see the benefits of a CRM immediately or embrace it so it's vital to have a variety of personalities in your team. Here is a look at some of the key players you want on your team and how this team can help you achieve success.

There are many ways to standardize and encourage the use of your system. One way to increase user adoption is to demonstrate to your team how this tool will help them sell more (thus make more money) and make their lives easier. With this tool, they can spend more time with customers and prospects and less time on repetitive administrative tasks. Here are a few superpowers your team can look forward to with the correct use of a CRM.