Executives and management within companies love the idea of a customer relationship management tool. The problem is, many systems fail, and the full value is never fully realized by those who matter most. If a CRM is improperly set-up and managed, the likelihood of failure is very high. Multiple industry studies claim to see average failure rates between 47% and 63% for new CRM systems.

The way we work is endlessly evolving and so are our workspaces. Unifying your team's workspace, simplifying file storage, and streamlining team communication should all be a major priority. We’re living in a world with information overload, context is productivity.

Customer Relationship Management (CRM) system user adoption is one of the most common reasons CRM implementation projects fail. The key to increasing CRM user adoption is implementing your CRM systems so that it's easier to use and provide sufficient training for your employees on an on-going basis.

We’re thrilled to announce that Virago Ventures, Inc. is now an Authorized Consulting Partner with Zoho Corporation. With this new partnership, Virago Ventures, Inc. will provide the implementation and optimization of Zoho services for our clients.

The letters "CRM" have been trending as of late and it makes sense with the state of the working world in 2020. A CRM — Customer Relationship Management — often thought of as only a sales tool used to manage and grow relationships. CRM’s have now become necessary to effectively manage your entire business ecosystem.

It’s been a long month of positive company changes and updates so I wanted to write up a quick company update and give you some more context around our goals and vision for the future. A CRM system is only a part of the puzzle. The other pieces of the CRM puzzle are proper implementation, optimization, and management of your system.

Customer Relationship Management (CRM) analytics are statistics or metrics that offer insights into areas like sales performance or customer service that show how a business is performing. These insights can help you make better decisions on serving your customers, improve relationships, and grow your sales.

Zoho Bigin is a brand-new CRM exclusively for micro and small businesses, with features and interfaces that expressly address their unique requirements and pain points. Zoho has taken their expertise in customer relationship management solutions and created a CRM that delivers on three promises; ease of use, the right features, and affordable pricing.

A CRM can help with both lead generation as well as assist in determining what your conversion rate is and how to improve it. One way to generate new leads is through the use of webforms. Webforms are the most common tool used by organizations for lead generation. With web-to-lead forms, streamline lead generation by capturing website visitor information directly into your CRM.

Customer segmentation is the process of categorizing one’s customer base based on common characteristics such as the region, industry, product preference, revenue generation, etc. This serves as a powerful technique to help you better resonate with your customer needs and behaviors while using that information to better market to prospective customers.

There are many benefits a CRM can bring to your organization but this article is focused on the sales rep. It's likely the sales team will spend the majority of their time in this system so you want to get their buy-in and ensure they fully understand how to use it.

Zoho CRM does a lot of what I was looking for and it is significantly more cost-effective. Zoho recently launched some awesome updates for 2020. Here are 5 updates you need to know about!

CRM platforms are not a "one-size-fits-all" system. Most come with standard settings, and they’re not properly set up for your unique business needs and processes. The most common problems companies face with their CRM, are likely to have a quick solution but it can be hard to see on the surface.

Using a CRM software will either help or hinder your business. A good system helps you get better acquainted with your customers and prospects, as well as gain a deeper understanding of their preferences and behaviors.

CRM stands for Customer Relationship Management, which was historically used as a tool to collect, store and manage a database of customer information in order to retain customers and enhances sales.

COVID-19 is impacting the Events & Trade Show industries but it's also going to impact the logistics of those events for the attendees and exhibitors for years to come.

People across every industry are being forced into remote working situations who have never experienced this before. Now is not the time to slow down but it is time to change the way things are done. Here are some tips on keeping your sales team motivated while managing their behaviors to still drive towards your goals in a turbulent market.

Relationships are extremely important and how you and your company handle things right now will define you for some time. The last thing you want is to be so pushy that you lose the relationship and miss out on the future opportunity when things start to turn around. Relationships translate to sales so if you focus on growing the relationship, the sales will follow.

Things are all changing quickly and everyday life is starting to look very different. This could be the beginning, only time will really tell so we'll have to wait and see. It's important to remain grounded and positive, don't let something like this throw you too far off course.

The coronavirus is now forcing companies to consider allowing employees to work remotely. For many, this is the first time they've experienced working from home. While working remote sounds like it's mostly pros with very few cons, as with anything else, it has its benefits as well as its downsides.